Kent/Dunhill

Kent – ​​The first filter cigarette with history

Kent was introduced in the United States in 1952 and gained notoriety for its innovative "Micronite" filter, which was originally made of asbestos—a condition that later led to health concerns. Today, Kent is produced by RJ Reynolds in the United States and by British American Tobacco internationally. The brand is available in many countries, including Switzerland.

Characteristics:

• Originally known for their “Micronite” filter.

• Positioned in the mid-price segment.

• Available in several variations, including Kent Blue and Kent Silver.

Dunhill – British premium tobacco since 1907

Founded in London in 1907 by Alfred Dunhill, Dunhill stands for high-quality tobacco enjoyment. The brand is known for its carefully selected tobacco blends and elegant packaging. Dunhill cigarettes are generally more expensive than other brands, underscoring their premium positioning.

Characteristics:

• High-quality tobacco blends for an intense smoking experience.

• Available in variants such as Dunhill Blue, Dunhill Red and Dunhill International.

• Elegantly designed packaging that emphasizes the premium character.

Conclusion

Although Kent and Dunhill both belong to the same group, they target different audiences:

• Kent appeals to smokers who value innovation and good value for money.

• Dunhill is aimed at connoisseurs who are willing to invest more for high-quality tobacco and elegant design.

Combining both brands on one product page can be confusing, as they serve different market segments. For a clearer customer experience, it would be advisable to create separate pages for each brand.